Unit 1: Foundation Studies

With the process of global economic integration, economic interaction between countries is increasing rapidly. It is therefore more and more important for managers to be equipped with a wide knowledge of international economics, to enhance their decision-making ability. This subject provides advanced modern knowledge of the concepts, principles, and analytical methods used in international trade and finance. By applying this knowledge, the core problems and development trends of international economics can be better understood.

 

To provide the participants with an understanding of the field of quantitative methods and statistics and their many applications. In today's global marketplace, vast amounts of information are available for managers to use. The most successful managers and decision makers are those who can understand and use it effectively. This subject describes the quantitative tools available and illustrates their use for better decision-making.

 

This subject consists of two parts: Management Strategy and Organizational Behavior. Strategic management focuses on contemporary strategic thinking under conditions of dynamic environmental change. Coverage is broad with organizational and environmental analysis as a starting point and strategic control as a conclusion. In between, the participants will be exposed to the basic building blocks of strategic thinking e.g. strategic design, strategic behavior, and ways and means of implementing strategic thinking. The aim of organizational behavior is to provide participants with the understanding and skills related to the behavioral and human aspects of management.

 

To introduce the accounting concepts and principles. Financial accounting is presented in terms of a decision-making approach. Starting with the balance sheet and income statement, the course explores the principles applied to financial transactions of monetary assets and revenue, cost of sales and inventory, fixed assets, debt and owners equity. Finally, the statement of cash flow is presented.

 

The objective is to develop both knowledge and skill of marketing management is to examine the decision areas surrounding the marketing mix (product/services, distribution, advertising, pricing etc.) in an organization, given its goals and constraints and the demand of market segments. The participants will be required to analyze "real" marketing problems by examining cases, theories and techniques in an eclectic manner. The participants will gain a sound appreciation of the core concepts and techniques of marketing management.