Professional Development Courses (PDCs) have been offered by the World Maritime University for the past two decades with relative commercial success, considering the limited budgets and marketing efforts available. However, to optimize the benefits, our current PDC program requires improvement within a cohesive framework. Other commercial organizations have in recent years demonstrated that PDCs can generate steady income streams. It is therefore opportune for WMU to consider PDC activities both to enhance the generation of income, and to build reputation